Live Webinar: Attract Top Talent with Compelling Job Posts and Recruitment Marketing Tactics

Creating compelling job posts with a cohesive recruitment marketing strategy requires proper implementation and execution to attract, engage, recruit, and retain talent.

To reach job seekers, government employers can use a variety of channels, such as job boards, social media, and networking events. It is critical to create not only detailed job descriptions and titles but to incorporate these job posts into a broader cohesive recruitment marketing strategy that is properly executed and can attract, engage, recruit, and retain talent. 

In our presentation, Careers In Government, the leading public sector recruitment marketing agency for state and local government, will highlight the latest job post strategies and recruitment marketing tactics being deployed in today’s marketplace. The competition is fierce in attracting candidates, so this interactive session is designed for attendees looking to incorporate real-world tactics in their recruitment marketing strategies. Additional insights: 

1. Job Post Branding that includes video marketing and social strategies 
2. Search Engine Optimization strategies to supersize your campaign reach 
3. Job Titles: What works and what doesn’t 
4. How to successfully measure your campaign reach 
5. Selecting the right creative that supports your employer's brand 
6. Competing against the private sector for top talent. 
7. Strategies for public agencies to attract top talent.

Presenter:
Michael Hurwitz, Careers In Government’s Co-founder/President

As Careers In Government’s Co-founder/President, Michael Hurwitz is responsible for day-to-day operations, as well as leading the company’s social media and marketing efforts.  Since 1996, Careers In Government, Inc. (CIG) has been an industry leader and innovator in Local Government Job Listings and Career Resources. It counts among its clients, thousands of government and education organizations, as well as executive headhunters, who wish to utilize a niche job board to recruit and hire the best suited and qualified employees. Careers In Government, Inc. was distinguished multiple times by Forbes as the best site on the web dedicated to the public sector.  Prior to Careers In Government, Michael Hurwitz was Vice President of Marketing and Advertising for USA Today.